New Economic Models

In an increasingly global economy, as new companies and individuals use digital technologies to innovate, the market can change rapidly. New business models are being created to adapt and take advantage of the opportunities in the digital world.

The Digital Economy 'Research in the Wild' scheme aims to encourage researchers to work 'in the wild' with the communities, companies and individuals who will be the users of the research. 'New Approaches to Banking for the Older Old' is one such project, addressing financial exclusion of the older old by connecting the virtual and physical worlds and providing user-centred solutions to practical problems